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The Publishers

Breakway surfing magazine was a Victoria-based (Australian) monthly surfing journal, published over four years in the 1970s.

It was the brainchild of Ted Bainbridge who enlisted the help of journalist-photographer Keith Platt, another keen surfer, who in turn roped in non-surfer Tony Murrell, supposedly for his publishing skills.

It was 1973 and the first issues were put together out back of Trigger Bros shop and board factory in the Melbourne bayside suburb of Chelsea. Breakway sold throughout Australia and New Zealand at the time surfing was transitioning from a cottage to a corporate industry.

Forty-seven issues were published before Bainbridge, Platt and Murrell drifted off to do other stuff.


Ted Bainbridge left a career in banking in the early ‘70s to follow the surfing dream. He helped launch Breakway then started a successful retailing operation, Peninsula Surf Centre, which still operates as a family business. Now the second generation runs the day-to-day activities while Ted pursues other interests, including a lot of time in the surf.
Keith Platt is a newspaper editor, journalist, publisher, photographer and part of a team that has made award-winning TV documentaries. Surfing has been a lifelong passion and he still surfs at least a couple of times a week.
Tony Murrell is a journalist and publisher. He was part owner of Mornington Peninsula-based newspaper and magazine publisher, The Independent News Group. ING was bought by Fairfax Media in 2006. He remains involved in publishing ventures with Platt, a working relationship that has lasted more than 40 years.